General Optica
Jose Martinez Abella is an experienced marketing professional with a significant background in brand positioning and commercial strategy. Currently serving as the Director de Marketing at General Optica since April 2003, Jose previously held roles including Director de Marketing and Vision Care Marketing Director EMEA at Bausch + Lomb from October 1999 to April 2003. Jose's academic qualifications include an MBA from IESE Business School, a Licenciatura en Derecho from Universitat de Barcelona, and various specialized programs in digital business and management development from esteemed institutions such as The Valley Business & Tech School, Roffey Park, and Hult Ashridge.
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