Montserrat Marlí

Montserrat Marlí is an experienced retail marketing professional with a diverse background in expanding and enhancing customer experiences within retail environments. Currently serving as Retail Marketing Manager at General Optica since January 2016, Montserrat focuses on customer experience development, retail concept design, visual merchandising, and marketing campaigns. Previous roles include business strategy consulting at Zebra DC design & retail and a long tenure at DABA S.A. - Nespresso, where Montserrat directed the expansion of Nespresso boutiques across Spain, Morocco, and Algeria, and managed national retail strategy and operations. Additional experience includes responsibilities in treasury at Boston Scientific Ibérica SA and communications at Palex Medical. Montserrat holds advanced degrees in marketing and business development from Esade and EAE Business School, complemented by extensive training in leadership and negotiation skills.