Sergio M.

Sergio M. is an accomplished marketing and digital transformation professional with extensive experience in both academic and corporate settings. Currently serving as Director of Marketing and Digital Transformation at General Optica since December 2018, Sergio M. also holds a collaborative professor position at Universitat Autònoma de Barcelona, focusing on Digital Strategy, Social Media, and Co-creation. Previous roles include Chief Digital Officer at Pronovias, Marketing Director at Courage Barcelona, and various directorial positions in digital and CRM at Leo Burnett Iberia and Shackleton. Sergio M. possesses a Master's degree in Marketing from ESADE and a Bachelor's degree in Business Administration from EU Business School, complemented by a Program in Digital Business and Digital Transformation from The Valley Business & Tech School.