Patrícia Pereira

Patrícia Pereira has extensive experience in communication, sustainability, and business development in the employee benefits sector. Currently serving as the Head of Sustainability & Corporate Activities at Generali Employee Benefits since April 2014, Patrícia oversees internal communication and corporate social responsibility initiatives, ensuring alignment with marketing strategies. Previous roles include Business Development & Digital Channels Specialist, where Patrícia managed content strategies and spearheaded digital transformation projects, and early positions in media planning and analytics at MEC. Patrícia holds a Bachelor's degree in Marketing and Advertising from Escola Superior de Comunicação Social and has advanced French language training from CVO Brussel.