Generali Engagement Solutions GmbH
Mariella Niederkofler is the Chief Distribution and Marketing Officer - International and Group Head of Customer Experience at Generali, where responsibilities include driving a comprehensive customer experience transformation and developing value propositions across business units. Since June 2015, Mariella has also served as a Customer Experience Manager, focusing on building a customer-centric culture within the organization. Additionally, Mariella holds a position on the Board of Directors for Generali Engagement Solutions GmbH and previously worked as an Operational Excellence Manager at Shell Italia Spa. With a Master’s Degree in Science of Communication from Università degli Studi dell'Insubria, Mariella has further enhanced professional expertise through numerous leadership and AI transformation courses at INSEAD.
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Generali Engagement Solutions GmbH
Generali Engagement Solutions GmbH creates preventive and dynamic programs designed for clients who want to improve themselves but need motivation. We educate motivate and reward positive behavior change, adapting seamlessly to everyone’s lifestyle and possibilities. Generali Vitality is a comprehensive wellness program available in Germany, Austria, France, Spain, Poland, Czech Republic and Italy.