Carmen Bañuelos Linares

Carmen Bañuelos Linares is a seasoned CRM Manager specializing in digital marketing with extensive experience at Generali from January 2014 to October 2023. Expertise includes Salesforce Marketing Cloud, Scrum, and Agile methodologies, with a focus on automating transactional communications throughout the customer lifecycle. At Generali Hong Kong, Carmen led a corporate rebranding strategy aimed at enhancing customer awareness and engagement in the insurance market. Additional roles involved communication planning, marketing strategies, and support for sales teams. Previous positions at Red Eléctrica de España and Grupo SM further demonstrate proficiency in brand management and marketing product development. Currently pursuing advanced degrees at IE Business School and Luiss Guido Carli University.