Rita Almeida

Rita Almeida is a seasoned professional in distribution management and marketing, currently serving as the Senior Distribution Manager for Portugal at Generali since February 2024. Previously, Rita held the position of Senior Distribution Manager for Portugal and Ireland at Liberty Mutual Insurance from July 2021 to January 2024, and spent over 16 years at Zurich Insurance Company Ltd, where roles included Head of Distribution Zurich Portugal, Head of Agents, and involvement in organizational change management. Rita's academic background includes a degree in Communication Sciences and an Executive Marketing Program, both from Universidade Católica Portuguesa.