Genesco Sports Enterprises
Larry Goldman is an experienced professional in the sports and marketing industries, currently serving as Senior Vice President at Genesco Sports Enterprises since November 2014. In this role, Larry oversees strategy, account management, and negotiations for a diverse portfolio of high-profile clients across various sectors, while also acting as an executive consultant for sponsorship investments and activation planning. Prior experience includes leadership positions at USA TODAY Sports Media Group, ESPN, Cablevision, the New York Islanders, and the National Basketball Association, where Larry contributed to significant deal negotiations, account management, and the development of marketing strategies. Larry holds a BA in Psychology from Cornell University and an MBA in Marketing from the Fordham Gabelli School of Business.
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Genesco Sports Enterprises
Genesco Sports Enterprises is a corporate sports marketing consulting agency. We develop effective and efficient sports sponsorship strategies to grow our clients' business. We are headquartered in Dallas, TX with offices in Chicago, New York, New Jersey, Dallas, Fort Worth and Charlotte.