GENESIS Pharma
Bertzeletou M. is an experienced professional in the pharmaceutical industry, currently serving as Brand Manager and Brand Lead for Hematology at Genesis Pharma since September 2021. Prior to this role, Bertzeletou M. worked at Lavipharm from March 2009 to October 2020, where responsibilities included both Product Manager and Medical Sales Representative. Educational qualifications include a Diploma of Education in Digital Marketing from Ethnikon kai Kapodistriakon Panepistimion Athinon, an M-MBA in Pharma Management from Alba Graduate Business School, and a Bachelor of Business Administration with a Marketing Specialty from Hertfordshire University.
GENESIS Pharma
GENESIS Pharma is a regional biopharma company focused on the commercialization of innovative pharmaceutical products for severe and rare diseases in Central and Eastern Europe. Founded in 1997 in Greece, GENESIS Pharma S.A. was among the first pharmaceutical companies in Europe to specialize in the marketing, sales and distribution of biopharmaceutical products. In 1999, business activities were expanded in Cyprus through the creation of GENESIS Pharma (Cyprus) Ltd, and later on, in markets of Southeast Europe. GENESIS Pharma (Cyprus) Ltd, an affiliate (sister) company, now operates in Central and Eastern Europe, through its subsidiaries in Bulgaria, Croatia, Czech Republic, Hungary, Poland, Romania, Slovakia, Slovenia (EU) as well as North Macedonia and Serbia (Non-EU). GENESIS Pharma maintains a strong portfolio in therapeutic areas with high unmet medical need through long standing strategic alliances with leading international pharma companies committed to cutting-edge R&D as well as biopharma companies with disruptive innovations for the development of targeted, specialized treatments for orphan diseases. For more information, please visit www.genesispharmagroup.com and www.genesispharma.com