Illia Honcharov

Illia Honcharov is a Creative Marketing Manager at Genesis Tech since July 2022, specializing in market analysis, competitor monitoring, and the creation of innovative marketing strategies with a focus on user journey optimization. Illia has successfully developed up to 15 new creative concepts daily, achieving an average CTR of over 2% in test campaigns, while managing a creative team through effective OKR alignment and regular feedback sessions. Prior to Genesis Tech, Illia held roles as a Product Designer and Middle Marketing Designer, contributing to app design and developing advertising creatives for various platforms. Additional experience includes serving as a Graphic Designer at Intertop Ukraine and a Media Buyer at AMS agency. Illia holds a Bachelor's degree in International Communication from Taras Shevchenko National University of Kyiv, obtained in 2021.