Bethany Cook

Bethany Cook is a seasoned marketing leader, currently serving as the Digital Marketing Director at Genesys since 2023. Previously, Bethany held various roles, including Global Digital Strategy Manager and Senior Global Digital Strategy Manager at Genesys, where they developed strategic go-to-market campaigns and drove account-based marketing initiatives. Their early career includes positions such as Marketing Coordinator at Ten Ten Imports and Digital Marketing Manager at SteadyServ Technologies, where they significantly increased user engagement and brand presence. Bethany holds a Bachelor of Science in Business Administration from Lee University, earned in 2006.