Fred Serpa

Fred Serpa is a seasoned marketing professional with extensive experience in digital marketing and media strategic planning. Currently serving as a Senior Marketing Manager at Genesys since May 2019, Fred has also held the position of Regional Marketing Manager within the same company. Prior to Genesys, Fred worked as a Digital Marketing Manager at PHD, managing accounts for notable clients such as SAP, Hewlett-Packard, and Volkswagen. Fred's background includes roles at IPG Mediabrands and Initiative where responsibilities encompassed media strategic planning and digital media campaign implementation for high-profile accounts. Fred's career began with positions in IT management and digital media project management, highlighting a strong foundation in technology and marketing. Educational qualifications include an MBA from Florida International University and a Bachelor's degree in Information Technology from Unipam in Brazil.