Karla Baca

Karla Baca is an experienced marketing professional with a diverse background in integrated and digital marketing across several organizations. Currently, Karla serves as the Integrated Marketing leader at Genesys since January 2026. Prior to this role, Karla held positions at Palo Alto Networks as Head of Marketing for Mexico and Oracle, where responsibilities included Account Based Marketing and management of marketing initiatives for the Mexico region. Other notable roles include Marketing Manager at SONDA and PR & Content Manager for AN GLOBAL, where Karla developed strategies to enhance brand awareness and engagement. Karla began a career in marketing as a Marketing and Sales Analyst at Global Gaming & Systems and holds a degree in Ciencias de la Comunicación from Universidad Latinoamericana.