Laura Mayer is a Senior Director of Global Web at Genesys, where they lead digital growth and experience transformation. They previously held several key positions, including Senior Director of Digital and Web Experience at Freshworks and Director of UX at ServiceNow, where they significantly enhanced user experience and drove substantial revenue growth. With experience spanning multiple organizations, including Hewlett Packard Enterprise and HP, Mayer has effectively managed global teams and spearheaded innovative web strategies. They hold a strong background in UX design, research, and digital transformation, solidifying their expertise in the SaaS industry.
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