Maya Rashed

Maya Rashed is an accomplished marketing professional with extensive experience in demand generation and strategic marketing across various industries. Currently serving as Senior Director of APJ Demand Generation at Genesys since March 2025, Maya previously held roles such as Chief Marketing Officer at ReadiNow, where leadership focused on marketing transformation and user engagement, and Director of Marketing for Asia Pacific and Japan at Confluent, specializing in engagement and conversion strategies. Earlier positions include Director of Demand Generation at Okta, Senior Marketing Manager at Oracle, and Marketing Manager roles at Storm FX, Napoleon Perdis Cosmetics, Blackbaud Pacific, and iSOFT, showcasing a strong track record in pipeline generation, market strategy formulation, and integrated communication. Maya holds a Bachelor of Commerce in Marketing and a Bachelor of Law from the University of Wollongong.