Joyce Choong

Joyce Choong is a seasoned marketing professional with extensive experience in the APAC region. Currently serving as a Regional Marketing Specialist at Genetec since April 2022, Joyce previously held the position of Senior Marketing Executive at Hitachi Asia Ltd from December 2020 to April 2022 and served as a Regional Marketing Specialist at Arcserve from July 2019 to December 2020, where planning and execution of demand generation campaigns were key responsibilities. Earlier experience includes roles at Hitachi Vantara as a Marketing Executive for both ASEAN and APAC, demonstrating expertise in field marketing activities, media relations, and content localization across multiple countries. Joyce began the career as a Brand Ambassador at VMSD, promoting single malt products while completing education, which includes a Bachelor of Business in Marketing from RMIT University and a Diploma in Logistics and Operations Management from Temasek Polytechnic.