Paloma Velázquez Díaz

Business Growth Manager at Genetsis Group

Paloma Velázquez Díaz has a diverse work experience spanning over two decades. Paloma currently holds the position of Business Growth Manager at Genetsis Group, a role they began in February 2022. Prior to this, they served as a Business Director- Relational at the same company, where they focused on increasing the efficiency and profitability of the digital business cycle. Paloma also worked as a CRM Project Manager for Pernod Ricard Spain, where they played a crucial role in managing and evolving Pernod Ricard Spain's Consumer Database and designing the relational strategy and action plans. Before that, they worked as a CRM Strategist & Project Manager for Sport Zone Spain and as a CRM Strategist for Coca-Cola Iberia. Earlier in their career, they held positions such as New Business Strategist and Account Director at Genetsis, and they had roles at OLA; Onda Local Andalucía, Plataforma Tecnológica S.A., and Unicity, S.L.

Paloma Velázquez Díaz has a diverse education history. Paloma obtained a degree in "This Is Apps (ideación, creación y gestión de apps)" from The AppSchool in 2014. In the same year, they also pursued studies in "Mecánicas Promocionales, Social CRM y Generación de Modelos de Negocio" at Foxize School. In 2008, Paloma attended ICEMD-ESIC and completed the "Programa Superior de Marketing Digital."

Furthermore, in 2003, Paloma graduated from the University of Málaga with a Licenciatura en Periodismo (Bachelor's degree in Journalism). Prior to that, they received a Diplomatura en Periodismo (Diploma in Journalism) from the University Complutense of Madrid in 2001.

In addition to their formal education, Paloma has acquired additional certifications. Paloma obtained the "Software de ventas de HubSpot" certification from HubSpot Academy in February 2022. Paloma also earned the "HubSpot Inbound Marketing Certification" from HubSpot, but the exact date of completion is not provided.

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Timeline

  • Business Growth Manager

    February, 2022 - present

  • Business Director- Relational

    February, 2021

  • CRM Project Manager for Pernod Ricard Spain

    April, 2016

  • CRM Strategist & Project Manager for Sport Zone Spain

    July, 2015

  • CRM Strategist for Coca-Cola Iberia

    October, 2010

  • New Business Strategist

    July, 2008

  • Account Director

    January, 2006

  • Account Executive for Coca-Cola Iberia

    January, 2005