Alicia Melo

Alicia Melo currently serves in the role of Corporate Access & Editorial at Genial Investimentos since October 2025. Previously, Alicia worked as a Senior Commercial Analyst at Wivenn from January 2021 to September 2025, where responsibilities included developing and managing strategic B2B relationships with investment funds, independent brokers, banks, and consulting firms, focusing on delivering tailored, high-value solutions to drive revenue growth. Notable activities encompassed building long-term relationships with decision-makers, coordinating meetings with external experts, negotiating contracts, and monitoring financial market trends. Alicia also held positions as Analyst and Junior Analyst at Wivenn, contributing to primary research services for financial institutions by recruiting sector experts and engaging with clients. Alicia holds a degree in Psychology from Universidade São Judas Tadeu.