Alicia Cheong

Alicia Cheong has over 10 years of experience in the industry. Alicia began their career in 2007 as the COO and Co-founder of School Plus. In 2008, they Co-founded Settlers Cafe (Holland Village), and in 2017 they became the COO and Co-founder of Geniebook, an online, assessment-led learning tool. At Geniebook, Alicia is responsible for providing a powerful way to sharpen academic performance through the use of A.I. to focus time and attention on mastering challenging areas.

Alicia Cheong attended Nanyang Technological University Singapore from 2004 to 2007 and obtained a Bachelor's degree in Accounting.