Yvonne Koh

Yvonne Koh has over 20 years of work experience in various industries. Yvonne started their career in 2000 as a Producer/Director at Film Formations Pte Ltd. In 2002, they moved to National University of Singapore as a Management Support Officer. In 2006, they joined Suntec City Development Pte Ltd as an Advertising and Promotions Executive. In 2007, they were appointed as a Brand Manager at KFC Singapore. From 2010 to 2014, they worked as a Brand Manager at Malaysia Dairy Industries Pte Ltd (MARIGOLD). During their time there, they were awarded Gold in SPHink Awards for Chinese Print Ads (MARIGOLD Dawn Canned Milk). In 2014, they joined UOB as a VP, Acquisition & Events Marketing where they were awarded for their commendable effort in YOLO launch in 2015. Since 2019, they have been the Head of Marketing (Events and Retail) at Geniebook. During their tenure, they have contributed to 120% growth in revenue in 1.5 years and forged a partnership with the biggest bookstore in Singapore - Popular. Yvonne has also thrived in COVID lockdown times with 2 record breaking quarters in revenue. In 2021, they achieved 50% revenue growth year on year from events and roadshows channel and 78% revenue increase vs prior year from digital and organic channels.

Yvonne Koh received their Bachelor of Science from the University of London (at Singapore Institute of Management) in Business in the early 1990s. Yvonne then received their Diploma with Merit from Ngee Ann Polytechnic in Film Sound and Video from 1997 to 2000. In 2018, they obtained a certification in The Fundamentals of Digital Marketing from Google.