Guilherme Buso

Guilherme Buso is an experienced professional in the sports and marketing industries, currently serving as VP for both LATAM and Brazil at Genius Sports since August 2021, where responsibilities include developing partnerships with sports organizations and managing commercial relationships with Brazilian sportsbooks and media outlets. In addition to this role, Guilherme is a University Lecturer for the Sports Management MBA at Universidade Paulista. Previously, as Director of Communications for the NBB, significant achievements included leading broadcasting projects, establishing innovative partnerships, and overseeing major events such as the NBB All-Star Game. Guilherme holds a Master of Science in Sport Management from Coventry University and has a background in marketing, communications, and journalism with extensive experience across various sports organizations.