Francesca Scaccabarozzi

Francesca Scaccabarozzi is an accomplished Marketing and Communication Manager at Gens Aurea SpA, with a tenure beginning in April 2011, leading marketing initiatives for notable jewelry brands in the Italian and Spanish markets. Responsibilities include defining corporate and promotional campaigns, executing ATL and BTL strategies, and overseeing visual merchandising projects within budget constraints. Prior to this role, Francesca served as an Account Executive at BBoard Communication srl, managing key clients such as P&G and Glaxosmitkline, and handling project briefs, budgeting, and client relations. Francesca has also gained valuable experience as a Stageur at Camera di Commercio di Lecco and SDA Bocconi School of Management, contributing to event support, press communications, and reporting. Francesca holds a Laurea Specialistica in Marketing e Comunicazione d'Impresa from Università degli Studi di Milano and a degree in Scienze della comunicazione interculturale from Università degli Studi di Milano-Bicocca.