Tianli Chen

Tianli Chen is the Head of US & EU Regional Marketing at GenScript, leading a team of 10 in executing regional marketing campaigns and utilizing specific strategies to enhance lead acquisition. Previously, Tianli served as the US Regional Marketing Manager, achieving a 20% increase in marketing-qualified leads through multi-channel strategies. Prior experience includes product marketing and digital marketing roles at OriGene Technologies, Inc., where Tianli developed product positioning and managed marketing calendars. Early career includes tutoring at C2 Education and an internship at the National Institutes of Health, focusing on molecular biology. Tianli holds a Master of Science in Biotechnology from The Johns Hopkins University and a Bachelor of Science in Physiology and Neurobiology from the University of Maryland.