Xi Hye Lee

Xi Hye Lee is a seasoned professional in the fields of media and design, currently serving as the Head of New Media at GENTLE MONSTER since March 2020. In this role, Xi Hye Lee leads planning and production efforts for various innovative projects, including collaborations with major brands and the development of cutting-edge AI applications. Prior experience includes positions as a Senior UX Designer at d'strict holdings, where responsibilities involved designing AR, VR, and MR content for theme park concepts, and co-founding Color Projects, a startup focused on educational branding. Xi Hye Lee also held the role of Mixed Media Contents Designer at d'strict holdings, contributing to a K-pop digital experience theme park. Educational credentials include a Bachelor of Arts in Interaction Design and Visual Communication Design from Korea National University of Arts, as well as additional studies at the Universität für künstlerische und industrielle Gestaltung Linz.