Sumit Srivastava

Sumit Srivastava is an experienced analytics professional currently serving as the Head of Analytics (Digital & Ecommerce) at Genuine Parts Company since February 2024. Previously, Sumit held the position of Director of Analytics at Tripadvisor from August 2022 to December 2023, where leadership in global product and media analytics was a key focus. From January 2015 to July 2022, Sumit was the Sr. Director of Marketing Data and Analytics at LexisNexis Risk Solutions, building and leading the marketing data and analytics functions. Prior roles included Director of Digital Research & Analytics at Turner Broadcasting, Senior Manager of Web & Digital Analytics at Luxottica, and Sr. Strategic Project Marketing Analyst at FedEx Services. Additionally, Sumit contributed as a mentor for web analytics projects with the Analysis Exchange and served on the Exam Committee for the Digital Analytics Association. Sumit holds an MBA in Business Administration and Management from the Texas McCombs School of Business and a BS from the Indian Institute of Technology, Roorkee.