Lorena Vera Mondragon

Lorena Vera Mondragon has a diverse work experience spanning various roles in different companies. Lorena started their career in 2006 as a Sales Manager at Halcon Sa de Cv, where they were responsible for managing retail sales for hardware and garden products. During their time there, they successfully introduced automotive products to a chain of self-service stores.

In 2009, Lorena moved on to work as a Key Account Manager at Logis Xpress, specializing in sales of consolidated cargo logistics services. Lorena handled key accounts, conducted customer prospecting, analyzed logistic routes, and pricing.

From 2009 to 2013, Lorena worked at Holcim Mexico in two roles. Initially, they served as a Sales Representative, developing the market in the Eastern Zone of Mexico City for distributors. Lorena was successful in acquiring clients in a competitive context. Later on, they became a Coordinator of Sales Excellence and contributed to the development of marketing strategies, pricing, and segmentation. Lorena also implemented digital tools and action plans to grow profitable markets in both B2B and B2C channels.

In 2015, Lorena joined Holcim Argentina as the Head of Sales Excellence, implementing a standardized program at a national level for all business units. Lorena also served as the Regional Sales Manager for the B2B sector in the Northern Region of Argentina. In this role, they optimized prices and margins, developed prospecting plans, and implemented the "Sales Excellence" strategy. Lorena achieved sustained performance and delivered market share growth of 1 point. Lorena also developed a succession plan for the organization.

Most recently, Lorena worked at Geocycle as the Head Commercial Argentina. Their responsibilities included commercial management of B2B and B2M channels, strategic planning, pricing management, marketing, research, and market prospecting.

Lorena Vera Mondragon has a strong background in sales, marketing, strategic planning, and business development. Lorena has a proven track record of achieving growth in market share and delivering results in various industries.

Lorena Vera Mondragon has a diverse educational background in the field of business and management. Lorena obtained a Bachelor of Business Administration (BBA) degree from Universidad Intercontinental from 2002 to 2006. Following this, they pursued a Master's degree in Finance from the same university from 2010 to 2012.

In terms of professional development, Lorena Vera Mondragon completed the International Certificate on Corporate Coaching from aiac in Mexico between 2015 and 2017. Lorena also attended various programs at the IAE Business School in Buenos Aires, Argentina, such as the Strategic Commercial Program in 2018 and the Big Data program in 2021. Additionally, they attended the INALDE Business School in Bogota, Colombia, in 2019 for the Latam Business School Lafarge Holcim program, focusing on strategy.

Lorena Vera Mondragon also acquired expertise in negotiation from the IAE Business School in Buenos Aires, Argentina, in 2019. Furthermore, they gained skills in virtual sales and team management through the Direccion de Ventas y Equipos virtuales program at the IAE Business School in 2020.

Additionally, Lorena Vera Mondragon significantly enhanced their leadership capabilities by obtaining the Certification in Eneagrama Herramienta de Liderazgo Transformacional from the Universidad Nacional de Córdoba in August 2020.

Overall, Lorena Vera Mondragon has a strong educational foundation and has consistently sought opportunities to expand their knowledge and skills in business, management, coaching, and leadership.