SriVikas Unnikrishnan serves as the Head of Digital and Growth Marketing at Geojit Financial, where responsibilities include leading digital marketing initiatives aligned with business goals and customer acquisition strategies. With prior experience as Associate Director at IPG Mediabrands, SriVikas excelled in planning marketing initiatives and fostering client relationships. Previous roles spanned various marketing functions, including brand management at Apple India and strategic marketing at CavinKare and BODYFUELZ Ltd. Educational credentials include an Executive MBA from the Indian School of Business and specialized certifications in product management and digital marketing. SriVikas is currently pursuing a Climate Fellowship in Sustainability Studies while continuing a career focused on digital marketing and growth strategies.