Pamela Bernier

Pamela Bernier is a marketing professional with extensive experience in developing and executing strategic marketing initiatives across various sectors. Currently serving as Senior Segment Marketing Manager at Geotab since August 2021, Pamela leads the creation of marketing strategies for Geotab ITS, ensuring alignment with sales goals and facilitating cross-functional collaboration. Previously, Pamela held the position of Marketing Manager for Demand Generation at Shoplogix, where responsibilities included managing integrated multi-channel campaigns and optimizing the demand generation funnel. Earlier roles included positions at Hexagon Safety & Infrastructure as a Senior Marketing Specialist and at eBridge Connections as a Marketing Coordinator, where Pamela contributed to go-to-market strategies, integrated campaigns, and customer engagement efforts. Pamela holds an Honours Bachelor of Business Administration in Marketing and Brand Communication from Wilfrid Laurier University.