Mitsu (.

Mitsu possesses over eight years of experience in research and consulting roles, currently serving as an Advisor at GEP Worldwide since August 2015. In this capacity, Mitsu addresses prospective client challenges and executes research engagements involving market and industry analysis, supplier landscape assessments, and competitive analysis. Additionally, Mitsu contributes to thought leadership initiatives, including blogs and newsletters. Prior to this role, Mitsu worked as a Consumer Insights Consultant at The Key from January 2014 to May 2015, where responsibilities included conducting qualitative research through focus group discussions and home ethnography to derive actionable insights for various brands in Media, Real Estate, and Retail services. Mitsu holds a Master’s Degree in Arts from the University of Mumbai.