Reda Bouhaddada

Reda Bouhaddada is an experienced sales and business development professional currently serving as the Strategic Accounts Manager for Gerflor since November 2025. Prior to this role, Reda worked at Nilfisk as a Territory Sales Manager, managing a five-state territory and consulting with clients to create customized solutions. Reda’s previous experience includes serving as a Senior Business Development Officer at PFP Services, where a $5 million pipeline was built and managed, and as a Personal Banker at Greenwich Bank & Trust, focusing on personalized banking solutions. Reda began a career at Apple as a Business Specialist, fostering relationships with business clients. Reda holds a Bachelor of Arts in Economics from the University of Connecticut.