German Business Association - GBA
Alexander Ziehe 齐安礼 is a seasoned professional with extensive experience in leadership and business development across multiple sectors. Currently serving as Chairman of the German Business Association (GBA) since February 2023, Alexander represents over 400 members and drives community engagement through events and advocacy, while also acting as a Board Member and Delegate to EuroCham. Prior to this role, Alexander held significant positions at Viessmann from January 2018 to January 2025, including Managing Director for Operations & Sales in the Asia Pacific region, and Director of Business Development, focusing on strategic market expansion and organizational growth. Additional experience includes consultancy roles, a stint with Allianz SE in Beijing, and academic pursuits in Economics and Chinese Language. Alexander holds a Master of Arts in Economics and History from the University of Göttingen and has engaged in various educational programs, enhancing expertise in international business and languages.
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German Business Association - GBA
GBA – the GERMAN BUSINESS ASSOCIATION – has been one of the first foreign business associations in Vietnam, starting its activities already back in 1995. For 30 years, GBA has been the focal point of German business life, culture, and values in Vietnam. It has helped German businesses in developing their operations, has advised on a wide range of topics, and created opportunities for business and social exchange across Vietnam. Today, GBA has 400 members, a reflection of the opportunities and dynamics of the Vietnamese market. It is one of the largest foreign business associations in Vietnam and a highly respected counterpart in the local community. In addition, GBA was one of the founding members of EuroCham Vietnam, a partnership that represents the pan-European activities and interests in Vietnam. A GBA membership automatically goes along with EuroCham membership and strengthens our ties with the other European business communities. For more information about GBA membership, please contact Ms. Tuyet Mai, Membership Manager at (84-28) 3823 9772 - Ext. 113 or email to mai@gba-vietnam.org