Rita Silva currently serves as a Performance Marketing Manager at GeroDigital, where responsibilities include the creation, analysis, and optimization of social media campaigns, as well as the configuration of automations. Previous experience includes a role as a Media Buyer Trainee and a Sales Assistant at Ralph Lauren, where Rita focused on enhancing brand reputation and providing exceptional customer experiences, while also handling daily closing reports. Additional roles at Radio Renascenca and Direção Regional de Cultura do Norte involved news writing, audio editing, and digital marketing content creation. Rita holds a Master's degree in Marketing from Universidade da Maia and a Bachelor's degree in Communication Sciences from Universidade de Trás-os-Montes e Alto Douro.
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