Lara Sánchez Fernández

Lara S. is an experienced professional specializing in international expansion within the sports sector. Currently serving at Atlético de Madrid since September 2019, Lara S. focuses on acquiring regional and global partners to enhance the Club's brand and drive international revenue growth. Additionally, Lara S. has been a Manager and Coordinator for Football Impact since December 2015, organizing training camps and managing partnerships for professional football teams. A diverse background includes roles as Event Manager at Pegasus Farms Ltd, Communication Project Manager at PSA Peugeot Citroën, and Event & Corporate Communication Manager at the Parliament's International Relations Service, showcasing strong skills in logistics, event planning, and communication across various sectors. Educational qualifications encompass advanced degrees in International Relations, Management, and Hotel Management from esteemed institutions including the University of Paris I: Panthéon-Sorbonne and Les Roches.