Fred Charest

Fred Charest has a diverse work experience in the field of marketing. Fred has held various roles in different companies, showcasing their expertise in driving growth and implementing effective marketing strategies.

Fred's most recent role was as the Vice President of Marketing at Gestisoft, where they helped Quebec businesses with their digital transformation projects using Microsoft ERP and CRM applications.

Prior to this, they worked as a Growth Marketing Advisor at Obkio, where they played a crucial role in amplifying the company's presence through innovative content production and utilizing AI technologies for marketing optimization.

Fred also served as the Head of Marketing at Novisto, where they significantly increased website traffic and conversions while doubling the number of generated leads. Moreover, they worked as a Growth Marketing Advisor at Klient, where they implemented data-driven methodologies to drive lead generation outcomes.

Before their roles at Novisto and Klient, Fred was the Marketing Director at Gestisoft for four years, where they established successful demand generation strategies and implemented the Microsoft Dynamics 365 Marketing solution.

Fred's earlier experience includes working at SherWeb as a Marketing Strategist, where they built inbound marketing strategies for various products, and as a Freelancer, where they provided marketing consultancy services to SMBs.

Fred also has experience as an Ecommerce Manager at L'Oréal, where they managed the complete eCommerce ecosystem for the brand's online sales, and as a Marketing Coordinator at Barry Callebaut.

Fred Charest has a strong education background in marketing. Fred obtained a Bachelor of Business Administration (B.B.A.) degree in Marketing from Université Laval in 2011. Fred then pursued a Bachelor of Business Administration (BBA) degree in Marketing from the University of Plymouth, which they completed in 2011. Following that, Fred earned a Master of Science (M.Sc.) degree in Marketing from HEC Montréal between 2011 and 2013. Additionally, Fred has obtained certification as a Google Partner through the Google Partners Program.