Matt Johnston

Matt Johnston currently serves as the Chief Marketing Officer at Get Hyped, the leading influencer marketing agency in the U.S., since August 2023. Previously, Matt was an Adjunct Professor at Kean University from August 2017 to February 2024, teaching Graduate Digital Advertising, Digital Advertising Strategies, Advanced Public Speaking, and Graduate Business Communication, as well as at Muhlenberg College from July 2018 to January 2024, focusing on Public Relations and Sports Media. Matt founded and served as CEO of Guide Social from June 2018 to September 2023, assisting 17 Shark Tank winners and various e-commerce brands in scaling their businesses and managing over $200 million in online advertising. Additionally, Matt was the Executive Producer at New York Magazine from February 2016 to June 2017, where Matt developed the video program and significantly increased viewership. Matt holds a Master’s degree in Broadcast and Digital Journalism from Syracuse University and a Bachelor’s degree in English and Political Science from Hobart and William Smith Colleges.