Deeya Bhandari

Channel Marketing Manager at Genea

Deeya Bhandari has a long and varied work experience, beginning with an internship at Hallowaty Group in 2006. In 2007, they began working at Linksys as a Channel Marketing Coordinator, where they were responsible for providing weekly status reports, leading and assisting in executing partner marketing campaigns, and tracking partner campaigns. In 2009, they moved to Ingram Micro as a Marketing Manager, where they managed overall vendor relationships, represented Ingram Micro goals in planning and strategy sessions, and collaborated with internal marketing and other Ingram partners. In 2011, they began working at Belkin International as an Associate Channel Marketing Manager, where they helped develop product positioning and go-to-market strategies, and worked with cross-functional teams to analyze market trends, forecast marketing budgets, and develop product training programs. In 2018, they joined Molekule as an SMB Marketing Manager, where they developed, drove, and owned the SMB Go-To-Market strategy, partnered with sales, marketing, and product marketing teams, deployed and maintained channel and marketing programs, identified right levers behind successful marketing content, and worked with other teams and partners to automate marketing. Also in 2018, they began working at bChannels as a Senior Program Manager, where they effectively scoped projects, actively managed project pipelines, scoped projects and created SOWs, and partnered with focus technology vendors. In 2020, they started working at Lytx, Inc. as a Channel Marketing Manager, and also started Deeya Bhandari LLC as a Marketing Consultant for client Kensington. In 2022, they will begin working at Genea as a Channel Marketing Manager.

Deeya Bhandari attended UC Irvine from 2003 to 2007, where they earned a B.A. in International Studies and Business Management. In 2006, they attended the University of Cambridge to study Global Economy and the History of British Intelligence.

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Timeline

  • Channel Marketing Manager

    August, 2022 - present

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