İpek Biçaço

Head of Customer Insight & Experience

İpek Genç currently serves as the Head of Customer Insights & Customer Experience at Getir, where they lead initiatives to understand consumer behavior and drive marketing strategy. Previously, İpek held positions including the Global Lead of Knowledge & Insights and Knowledge & Insights Manager at Getir, as well as a Research Manager at Ipsos Türkiye. İpek holds a Bachelor's degree in Political Science from Bilkent University. Their expertise lies in leveraging insights to optimize customer experiences and enhance brand positioning across various industries.


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