Benjamin Boucheix

Benjamin Boucheix is an experienced sales professional with a diverse background in business development and performance management. Currently serving as Founding Sales at Primo since March 2024, previous roles include Sales Coach & Performance Manager at Frichti where responsibilities encompassed performance analysis and training implementation, and Business Developer Manager for both Paris and Expansion, focusing on process structuring and team management. Earlier experience includes business development at Bouygues Telecom Entreprises, client portfolio management, and a production assistant role at Live! by GL events. Benjamin holds a Master 2 in Entrepreneurship from EDC Paris Business School and completed a program at Creative Academy Richemont.