Abby Hehemann is an accomplished marketing professional with extensive experience in product marketing and strategy development. Currently serving as Global Marketing Director at GetResponse, Abby oversees the creation of impactful marketing strategies that enhance brand awareness and drive customer acquisition for SMB and Enterprise products. Previous roles include Director of Product Marketing at GetResponse and Coursedog, where Abby established brand positioning in EdTech SaaS. With a strong background in product-led growth and community engagement, Abby has held various positions at GetResponse since 2012, progressively managing teams and executing successful go-to-market strategies. Abby holds an MBA and a Bachelor's degree in Mass Communication from the University of Central Arkansas.
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