Jonathan Spier

Jonathan Spier was named Chief Executive Officer in February of 2021. Spier has 20+ years of experience in building category-leading companies, including two prior successful roles as a venture-backed CEO at NetBase and PLAE. At LeadCrunch, Spier hopes to build on the company’s early market momentum by accelerating go-to-market and new product development.

In his 15 years as a venture-backed CEO, Spier has established his companies as leaders in their respective categories, resulting in sustained market leadership, growth, and value creation. At PLAE, Spier led a next-generation retail brand from launch through to millions of units sold as the market-leading online kids footwear brand. Under his leadership, PLAE was a pioneer in the emerging direct-to-consumer business model, building a thriving customer community and a best-in-class digital marketing engine that turned PLAE into a household name among its target audience.

At NetBase (now NetBaseQuid), Spier led the company from founding through $100M+ acquisition interest from a major global software provider. Spier built enduring relationships with blue-chip customers and partners including Coca-cola, P&G, JD Power, SAP, Taco Bell, and many others, and recruited a world-class executive team including senior leaders from Apple, TIBCO, Trilogy, BroadVision, Cadence, and McKinsey. Under Spier’s leadership, the company developed the world’s most advanced and most scalable natural language processing (NLP) technology, defining the market for Social Media Analytics, the category it still leads today.

Spier holds a bachelor’s degree in Computer Science with honors from UC Berkeley and an MBA with honors from the Harvard Business School.