Joanne Schofield

Joanne Schofield is a seasoned GTM and marketing strategist with expertise in AI consulting and fractional CMO services for B2B technology scale-ups. Currently, they co-found the AI GTM Exchange, fostering a networking community for GTM leaders in the B2B sector, while also serving as a Global Product & Customer Marketing Lead at SalonBiz. Previously, Joanne held key marketing leadership roles at multiple companies, including Rackspace, The Access Group, and Kronos, where they significantly improved customer journeys and growth metrics through innovative go-to-market strategies. Joanne holds a Bachelor of Commerce in Marketing from Victoria University of Wellington and continues to drive results for organizations leveraging AI to optimize their operations and customer engagement.