Tara Bowker

Tara Bowker is a brand strategist with over 15 years of experience in enhancing brand performance and engagement. Currently serving as the Marketing Manager for ANZ at Timely, Tara previously held significant roles at Xero, including Head of Brand - APAC, where they led creative marketing and brand initiatives across multiple regions. Their earlier experience includes roles at KPMG New Zealand, IAG, and Chartered Accountants Australia and New Zealand, focusing on brand engagement, marketing campaigns, and event organization. Tara holds diplomas in Business Studies and Event Management from Massey University and Auckland University of Technology, respectively.