Geoff Laporte

Geoff Laporte is a seasoned market researcher with a strong background in consumer and brand insights. Currently serving as a Senior Market Researcher at Upside since October 2022, Geoff previously held significant roles including Program Manager for Consumer and Brand Insights at Delta Air Lines, and positions at McCormick & Company, Georgia-Pacific LLC, and Newell Brands. With experience in both qualitative and quantitative research, Geoff has managed critical projects across various industries such as healthcare, CPG, and brand strategy. Education includes a Bachelor's degree in Marketing from Michigan State University.