Kayla Upton

Kayla Upton is an experienced marketing professional currently serving as the Head of Lifecycle Marketing Operations at Upside since June 2025. Prior to this role, Kayla held the position of Senior Manager, Marketing Automation at Neighborly® from November 2023 to June 2025 and worked as Marketing Automation Manager at Advantis Medical Staffing from September 2022 to June 2023. Between October 2019 and July 2022, Kayla was the Marketing Automation Program Manager at Murphy USA, where strategic initiatives led to a 56% increase in loyalty app adoption and a 30% reduction in customer churn. Additionally, Kayla served as Manager, Automated Marketing and Advertising at GM Financial from December 2015 to September 2019, focusing on personalizing outreach to a multi-million customer base. Kayla holds degrees in Business Administration and Management from South Plains College and Interior Architecture from The Art Institutes.