İrem Özarı

İrem Özarı is a seasoned marketing professional with extensive experience in paid search management and SEM strategies. Currently serving as Senior Paid Search Manager at GetYourGuide since May 2025, İrem previously held the position of SEM Team Lead at HeyJobs, where significant growth in conversions and ROAS was achieved. Prior roles include SEM Manager at Delivery Hero, overseeing SEM campaigns for the APAC region, and Paid Search Lead at TourRadar, leading paid search strategies across multiple platforms. İrem also has experience in research and analytics from the University of Applied Sciences Wiener Neustadt and a solid foundation in finance from an internship at Eczacıbaşı Topluluğu. İrem holds a Master of Arts in Business Consultancy International from Fachhochschule Wiener Neustadt and a Bachelor of Arts in Business Administration from Istanbul University.