Shirley Chang

Shirley Chang has a diverse work experience spanning various roles and industries. Shirley started their career as a PR Management Executive at ROOTS Asia Pacific in 2004. Shirley then worked at Vsource Asia Sdn Bhd as an Assistant Manager in Corporate Human Resource, where they managed employee engagement programs and conducted organization-wide surveys.

In 2008, Shirley worked as a Business Manager at Iva Swan Enterprise, where they conducted market research and operated an e-commerce wedding cards business. Shirley also implemented an e-commerce platform and marketed the business in Europe.

From 2009 to 2010, Shirley served as an Assistant Manager in Group Communications at Symphony House. In this role, they managed a task force responsible for relocating 1500 employees to a new office. Shirley oversaw project management, timeline planning, and monitoring to ensure a smooth transition.

Shirley then joined Acquire Sdn Bhd as a Marketing Manager in 2013, where they handled strategic marketing programs for clients across various industries. Shirley managed projects such as nationwide re-branding exercises, retainer-based clients, and tech start-ups.

In 2014, Shirley transferred to My Edu Lab System Sdn Bhd as a Project Manager. Shirley was also responsible for marketing activities for their sister company, Acquire Sdn Bhd. Shirley played a key role in upgrading 1500 school laboratories nationwide, overseeing project planning, monitoring, and execution.

From 2016 to 2019, Shirley worked as a Digital Marketing Manager at FALCON Agency. In this role, they specialized in performance marketing, managing Google Ads, paid social media, and leading the performance team for Malaysia.

Shirley then joined GroupM in 2019, initially as a Senior Manager in Performance Marketing (Digital Marketing) and later as an Associate Director, Performance Marketing (Search Lead). Shirley led a team of 18 paid search specialists across GroupM agencies and was responsible for managing various advertising platforms.

In 2023, Shirley will be joining Nutrisense as a Senior Manager in Paid Search.

Shirley Chang completed their Bachelor of Science degree in Human Resource Development from Universiti Putra Malaysia from 2001 to 2004. Shirley also obtained several certifications in digital marketing and advertising. These include the Google Search Ambassador, Digital Guru Black Belt, Google Analytics Certification, Google Ads Search Certification, Search Ads 360 Certification Exam, Apple Search Ads, Google Ads Search Professional Certification, Google Shopping Ads, Amazon Sponsored Ads Foundation, Amazon Retail For Advertisers, Facebook Certified Media Buying Professional, Google Ads Video, and Google Display certifications. Shirley obtained these certifications from Google, Apple, Amazon, and Facebook between the years 2018 and 2023.