Neekita Singla has a diverse work experience in the field of marketing and advertising. Neekita is currently working as a Senior Display Marketing Manager at GetYourGuide, a position they have held since April 2022. Prior to this role, they served as a Display Marketing Manager at the same company from September 2021 to March 2022.
Before joining GetYourGuide, Neekita worked at Franco as a Senior Digital Account Executive from August 2019 to August 2021. Their responsibilities included managing paid and display advertising campaigns, conducting market research and competitor analysis, and introducing new media channels. Neekita also used big data and visualization tools to analyze data and create reports for strategic insights.
Neekita gained experience in the field as a Graduate Assistant at DePaul University from September 2016 to June 2017. Neekita also worked as a Digital Marketing Strategist at White Rivers Media from March 2013 to September 2015.
Early in their career, Neekita had internships at Percept H in 2012 and Saints and Warriors Pvt Ltd in 2011.
Overall, Neekita Singla has developed a strong background in display marketing, digital advertising, market research, and strategy throughout their work experience.
Neekita Singla's education history can be summarized as follows:
Neekita Singla earned a Bachelor of Commerce (B.Com.) degree in Accounting and Finance from the University of Mumbai, completing their studies from 2007 to 2011.
Neekita further pursued their education at the MET Institute of Mass Media, obtaining a Post Graduate Diploma in Mass Media with a field of study in Advertising. Neekita attended this institute from 2010 to 2013.
In 2016, Neekita Singla enrolled at the DePaul Driehaus College of Business, where they completed their Master's degree in Marketing. Their time at this institution lasted from 2016 to 2017.
Neekita Singla then attended The Wharton School in 2019 for a short period to earn a certificate in Business Analytics: From Data to Insights, focusing on Business Statistics.
Outside of their formal education, Neekita Singla has also obtained several certifications. Neekita successfully completed the Google Ads Mobile Certification, Google Ads Search Certification, Google Analytics Individual Qualification, and Google Ads Video Certification through the Google Digital Academy (Skillshop). These certifications were obtained in 2020 and 2021.
Neekita also holds the Facebook Certified Digital Marketing Associate certification from Facebook Blueprint, which they obtained in 2019.
Other certifications include the Code of Ethics for Self Regulation in Advertising from The Advertising Standards Council of India in 2011, the Digital Marketing Certification from Semrush in 2021, and the Inbound Marketing certification from HubSpot in 2020.
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