Paloma Salmeron Planells

Paloma Salmeron Planells has a strong background in brand communications and public relations. Their most recent role is as the Head of Brand Communications & Content at GetYourGuide, where they have been since March 2021.

Prior to this, they worked at AirHelp for several years, starting in 2017. During their time there, they held various positions including Head of Communications, Head of Global PR, and European PR Manager.

Before joining AirHelp, Paloma worked as a Senior Account Director at media consulta: world of ideas!. Paloma led multimillion international accounts across various industries and achieved significant results, such as a 300% increase in coverage within the first four months.

Earlier in their career, they held roles at Richmond Towers Communications, where they worked their way up from Junior Account Executive to Account Director. Paloma provided consultancy and strategic management for multinational FMCG brands, focusing on increasing brand awareness and improving corporate reputation.

Paloma's work experience also includes an internship at New Atlantis in 2009.

Overall, Paloma has a diverse and extensive background in brand communications, public relations, and strategic management, with a proven track record of achieving results and driving success for the companies they have worked for.

Paloma Salmeron Planells pursued their education in a chronological manner, beginning with their enrollment at Santa Maria del Pilar. However, no specific degree or field of study is mentioned for this period. Later, from 2006 to 2010, they attended Universidad Carlos III de Madrid, where they earned their Bachelor of Arts degree in Business Management, specializing in finance. Following this, in 2008 and 2009, they availed herself of an Erasmus Scholarship and studied Business Management at the University of Warwick. Finally, in 2010 and 2011, they attended the University of St Andrews and completed their MLitt degree in Marketing.