Sami Zagzoule

Sami Zagzoule is an accomplished marketing professional with extensive experience in digital marketing and brand management across various global markets, particularly in the US, EU, and APAC regions. Currently serving as the Global Media & Brand Manager at Georg Fischer since January 2018, Sami has successfully implemented data-driven media strategies, resulting in a 20% increase in return on ad spend (ROAS) and significant brand awareness growth on social media. Prior roles at Georg Fischer include Media Planning & Ads Manager and Web Marketing Project Manager, where achievements include a 50% reduction in cost per lead (CPL) and a 150% increase in conversions. Earlier experience at Sage involved executing marketing campaigns for the Sage X3 ERP system across EMEA markets. Sami holds a Master's degree in Digital Marketing and a Bachelor's degree in Marketing & Communication from INSEEC Grande Ecole.