Rodrigo S.

Rodrigo S. has a long history of working in the marketing and public relations fields. Theirmost recent position was as Marketing Content Manager at GFI Software, which they began in 2022. Prior to that, they were the Marketing Manager at Foro Internacional de Emprendedores from 2020 to 2022. During their time in this role, they were responsible for creating a yearly marketing plan and implementing the institution's marketing tactics, including rebranding, developing a new web page, creating an e-commerce sales funnel, and implementing HubSpot as a CRM system. Rodrigo also created a strategy based on webinars, content/inbound marketing, and targeted social media ads to boost sales of the annual entrepreneurship forum. From 2019 to 2020, Rodrigo S. was the Content Editor at Guatemala.com, where they were responsible for creating online content in topics such as business, entrepreneurship, and economy. Rodrigo also wrote copy for social media posts and generated weekly and monthly Google Analytics and Social Media reports. Finally, from 2015 to 2019, Rodrigo S. held the position of Public Relations Manager at Foro Internacional de Emprendedores.

Rodrigo S. attended the American School of Guatemala from 2002 to 2015. Rodrigo then went on to earn a Bachelor's degree in Marketing/Marketing Management, General from the Universidad Rafael Landívar from 2016 to 2020.